We are looking for a motivated and experienced team lead to join our growing team of campaign management. The hire will be responsible for managing a unsecured lending and cards portfolio management campaign team in the design, execution, and optimization of data-driven marketing campaigns in alignment with business priorities and strategies while ensuring operational excellence, as well as driving the adoption of GenAI use cases.
This role sits at the intersection of campaign operations and GenAI enablement, working closely with regional and local stakeholders to translate GenAI concepts into practical, production-ready use cases embedded in day-to-day data and business workflows on top of campaign management responsibility.
The ideal candidate is an experienced leader of data analysts with expertise in campaign delivery and optimization of campaign and relevant process, as well as demonstrated leadership in project management, risk and control management, stakeholder management and team development in the banking industry.
【Job description】
◆ To lead the unsecured lending and cards portfolio management campaign team from campaign design, execution, and post-campaign evaluation across multiple business objectives. ◆ To manage day-to-day campaign operations, including request discussion, stakeholder negotiation, resource planning, and delivery timelines management, ◆ To proactively identify and mitigate risks related to campaign execution and operational errors by designing, implementing, and improving control process with robustness and efficiency, while ensuring campaigns comply with internal governance, risk, and control requirements. ◆ To lead, coach, and develop campaign team members, setting clear standards for quality, ownership, and execution discipline ◆ To identify improvement opportunities in the campaign end to end process and design and introduce better approaches to streamline, simplify, and automate it. ◆ To work with local and regional stakeholders in the Identification, design, implementation and measurement of GenAI use cases that enhance the effectiveness and productivity within data team and across business units.
Requirement:◆ 7+ years of experience in campaign management or data analytics with 2+ years in a leadership role.◆ Prior experience in the banking or financial sector is highly desirable.◆ Proven experience leading teams and managing complex, high-volume campaign delivery is a plus.◆ Proficiency in data analytics tools (e.g. Python, SQL) and hands-on practical experience in code development to perform data extraction / analysis.◆ Excellent communication and stakeholder management skills to navigate challenging conversations and build productive relationships.◆ Strong understanding of campaign risks and effective control assurance practices.◆ Experiences in developing AI/ML model or developing GenAI use case to increase the productivity of the work/ processes.◆ Experiences in working with regional / global teams on capability rollout or transformation initiatives.
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