1. Lead the strategy, development, and execution of omnichannel CRM initiatives to optimize customer loyalty, acquisition, retention, personalization, and promotional strategies 2. Use customer data to generate insights and drive actions, including customer segmentation, customer journey, customer lifecycle, etc. 3. Re-build Loyalty program to help boost spending and encourage repeat purchase 4. Develop and manage loyalty calendar/program to engage and acquire new members using various techniques and approaches. 5. CRM Campaign Management: design, execute, and manage CRM campaigns. Builds a clear ROI on incremental sales linked to the CRM deployment and define KPIs & Dashboards to track and optimize marketing strategies 6. Working closely with cross-functional teams and CRM vendors to ensure effective communication and coordination of CRM acquisition and retention program
1. 5+ years' experience in CRM role (preferably in retail industry) 2. Familiar with CRM related system, such as Salesforce, Line OA 3. Demonstrate hands-on professionalism and effective communication skills, enabling the ability to influence cross functional stakeholders and thrive in a dynamic work environment. 4. Experience managing a budget 5. Advanced analytical skills 6. Ability to transform data to insights.
【人格特質】 1. 具備分析能力和解決問題能力 2. 團隊合作精神,熱情且積極主動
1. A highly analytical brain and possess strong problem-solving skill 2. A team player, with enthusiasm and proactive attitude.